Welcome to Inc.‘s Founders Project podcast with Alexa Von Tobel, the place we carry you stories of guts, inspiration, and force that outline the entrepreneurs development the long run. Each week, we dig right into a founder’s skilled playbook and discover what makes them tick. On this week’s episode:
In 2016, Eynat Guez, a professional in world payroll and world group of workers control, co-founded Papaya Global to shut some of the gaps she noticed in the trade’s tech stack. As the pandemic speeded up the expansion of world groups, Papaya has scaled to paintings with over 700 firms, managing over $3 billion overall in payrolls. Guez stocks how buyer discovery periods impacted Papaya’s product roadmap, why she believes in worst-case-scenario making plans, and why she stayed the direction with an competitive expansion plan in 2020.
Naver agrees to acquire fashion marketplace Poshmark for $1.2B
Naver, the South Korean seek massive, these days announced it plans to acquire secondhand attire marketplace Poshmark for $1.2 billion in money. The deal values publicly-traded Poshmark’s stocks at $17.90 — a fifteen% top class over these days’s remaining value — and the corporations be expecting it to shut by way of Q1 2023, matter to approval by way of Poshmark stockholders and “the satisfaction of certain other customary closing conditions.”
Assuming the transaction is going thru, Poshmark will develop into a standalone subsidiary of Naver led by way of CEO Manish Chandra and Poshmark’s present control crew. It’ll proceed to function underneath its current emblem, Naver says, and deal with its group of workers, consumer base and headquarters in Redwood City, California.
In a press unencumber, Naver and Poshmark lay out a number of arguments as to why the deal is sensible for each events. By obtaining Poshmark, Naver plans to mix the carrier’s rising social buying groceries platform, the place customers purchase and promote used attire, with its “technological prowess” and current communities, like the web discussion board Naver Café. As for Poshmark, it stands to have the benefit of Naver’s symbol popularity and seek applied sciences, which Naver says will permit the buying groceries platform to be offering new discovery and advice stories that permit customers in finding attire by way of looking colours, designs and fabrics and determine the place to in finding merchandise by way of scanning garments the usage of their smartphone cameras (a l. a. Google Lens).
Naver additionally touts its powerful ad-serving and bills infrastructure, averring that Poshmark will probably be in a position to leverage it to higher analyze gross sales statistics and serve global consumers. The long-term plan is to, with Naver’s backing, develop Poshmark’s trade into further advanced markets in Asia and somewhere else the place Naver has vital holdings — partially by way of integrating a few of Naver’s are living buying groceries services and products with the Poshmark platform. At the similar time, Poshmark will assist Naver to determine a more potent U.S. foothold inclusive of the stateside houses the tech massive already owns, like virtual comics portal Webtoon Entertainment and on-line tale platform Wattpad.
Naver confidently predicts the purchase may develop Poshmark’s annual income “beyond” 20% and save the corporate $30 million in annual run fee inside two years.
Poshmark CEO Manish Chandra mentioned in a press unencumber:
The alternative to sign up for forces with Naver — one of the most global’s main and maximum leading edge and a success web firms — is a testomony to the energy of our emblem, running model and what we’ve constructed over the past decade with our gifted crew and wonderful group. Our business continues to evolve at a speedy tempo, and we’re excited to proceed to lead the way forward for buying groceries by way of offering our group with an unheard of revel in this is easy, social, a laugh and sustainable. This is a extremely compelling alternative for our workers, who will have the benefit of being a part of a bigger, world group with shared values and complementary strengths. This transaction additionally delivers vital and quick price to our shareholders. Longer time period, as a part of Naver, we will be able to have the benefit of their monetary sources, vital generation functions and main presence throughout Asia to enlarge our platform, lift our product and consumer stories and input new and massive markets. I glance ahead to partnering with Naver as we take our corporate into its subsequent section of expansion.
Naver CEO Choi Soo-Yeon mentioned:
The aggregate will create the most powerful platform for powering communities and re-fashioning trade. Poshmark is the definitive emblem for fashion within the United States that gives a social community for purchasing and promoting attire. Naver’s main generation in seek, AI advice and e-commerce equipment will assist energy the following section of Poshmark’s world expansion. Poshmark is a herbal are compatible for our trade — our two firms proportion a not unusual set of values and imaginative and prescient round content material, group and empowerment. Bringing Naver and Poshmark in combination will instantly put us at the leading edge of making a brand new, socially accountable and sustainable buying groceries revel in designed round dealers of all sizes and pursuits — from particular person and influencer dealers to skilled dealers, manufacturers and uniqueness boutiques — and a big, unswerving and extremely engaged social group. We are excited to paintings intently with Manish and his gifted crew to create lasting price for all our stakeholders.
Poshmark’s go out comes over a decade after its founding in 2011. Chandra — along Tracy Sun, Gautam Golwala and Chetan Pungaliya — began the corporate in Chandra’s storage, investment it in part with the proceeds from the gross sales of Chandra’s earlier corporate, social buying groceries startup Kaboodle, to Hearst. Prior to its list at the Nasdaq at a valuation of over $3 billion, Poshmark raised greater than $160 million in undertaking capital from VC corporations together with Temasek, Menlo Ventures, GGV Capital and Mayfield.
Poshmark claims to have over 80 million registered customers. But regardless of that enormous possible customer base, the corporate has carried out unpredictably lately, reporting a lack of $44.4 million for 2021 after raking in a $25.2 million benefit in 2020.
Samsung Kicks Advanced-Chipmaking Race Into High Gear With Road Map
Samsung Electronics Co. unveiled objectives for making its maximum complex chips, detailing for the primary time how its manufacturing highway map would evaluate with that of Taiwan Semiconductor Manufacturing Co. of their intently watched generation race.
On Monday, Samsung’s contract chipmaking unit stated it could get started production chips at the 2-nanometer manufacturing procedure in 2025 and the 1.4-nanometer manufacturing procedure in 2027. That advances from its present 3-nanometer chip manufacturing that started in June and which the corporate referred to as an trade first.
3 Steps To Ensure You’re Telling a Brand Story That Sells
Opinions expressed through Entrepreneur members are their very own.
Your brand is extra than simply your services or products. It’s the tale you inform about your corporation — the why in the back of what you do. And with the ability to inform that tale persistently is very important to connecting along with your audience. But how do you get started?
1. Define your logo’s tale
First, you might want to outline what your brand story is. What are the values that power your corporation? What makes you other out of your competition? Your logo tale is the original narrative that encompasses the values and differentiating factors that power your corporation. It is very important to outline your logo tale early on to make use of it as a basis for all of your marketing efforts. There are a few key issues to bear in mind when defining your logo’s tale.
Focus at the values that power your corporation. What do you stand for? What is your project? Consider what makes you other out of your competition. What are your distinctive promoting issues? Answering those questions will mean you can craft an authentic and remarkable logo tale. Once you obviously perceive your tale, you will have to make sure that everybody to your corporate is united on messaging. Every touchpoint along with your consumers will have to mirror your logo tale, from the way you solution the telephone to the design of your web page.
The maximum necessary factor to keep in mind when looking to promote a product is to present it time to construct. Just since you are bored with speaking about it and promoting it does no longer imply your target market is. Most most likely, you haven’t mentioned it sufficient. Sell a tale, no longer simply a product. If you’ll attach along with your target market on an emotional level, they’ll be a lot more most likely to shop for from you. Talk about why you evolved the product, what wishes it fills and the way it has helped others. The extra non-public and relatable your tale is, the much more likely other people will pay attention and have an interest. So do not surrender too quickly — stay speaking about your product, and ultimately, you’ll in finding the appropriate individuals who wish to purchase it.
2. Sell your tale, no longer your services or products
After construction, once in a while sales nonetheless lag. You have a nice product, however nobody is purchasing it. You’ve talked for your family and friends about it, posted about it on social media, or even arrange a sales space at a industry display or trade tournament — however nonetheless, nobody is biting. The downside generally isn’t your product — it’s your means. You’re looking to promote a product when what you want to do is sell a story. Your possible consumers wish to see how your product will toughen their lives, no longer simply what it’s and does. So take a little time to consider the tale of your product. Why did you create it? What want does it fill? How will it make other people’s lives higher? Once you’ve gotten the tale instantly, get started telling it – and stay telling it time and again till other people get started listening. Only then will they begin purchasing.
3. Allow your tale to adapt
And in any case, do not be afraid to switch your tale as your corporation evolves. Pivoting is a commonplace trade technique, and it may be a useful method to regulate your corporation model as your corporate grows and evolves. However, it’s a must to distinguish between vital pivots and frivolous ones. A vital pivot is generally dictated through adjustments on the market or your corporate’s enlargement trajectory. For instance, it’s possible you’ll wish to pivot if you happen to lose market share to a competitor or enlarge into new markets.
In distinction, a frivolous pivot is generally needless and best provides further problems. A super instance is pivots pushed through the whims of the CEO or different executives within the C-suite. This may end up in your product providing and messaging inconsistency, complicated and alienating your customers. So when you find yourself taking into consideration a pivot, ask your self whether or not it is actually vital or whether or not you might be simply chasing the most recent development.
As you be informed extra about your consumers and what they are in search of, chances are you’ll in finding that your unique tale must be tweaked. The necessary factor is to stay trustworthy to the core of what makes you distinctive. By following those steps, you’ll get started construction a solid foundation for telling your logo’s tale and making sure that it is at all times constant.
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