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The Best Software Solutions and Tech Providers in the Franchising Industry



The ever-evolving digitization of {industry} marches on at a constant tempo, and the franchising sector has turn into an keen player. Whether you are a franchisor or a franchisee, customized software answers and platforms have turn into an integral a part of the programs and processes panorama. From franchisors who use customized CRM platforms to optimize courting control, to the franchisee with get admission to to automatic reporting and invoicing gear, the functions presented through device provider suppliers are making our lives more straightforward and extra environment friendly.

Cloud-based structure has increased the capacity of franchise networking programs, and mobile-apps are making franchisee-related provider calls a breeze. This new stage of capability has turn into an integral a part of the gross sales pitch for all franchise-related recruitment, as manufacturers are desperate to be in contact their innovative benefits over the pageant.

Related: 5 Strategic Use Cases for Software in Your Business

Entrepreneur has introduced its annual Top Franchise Supplier rankings, a multi-faceted listing which contains the ultimate of the ultimate provider suppliers in the {industry}. If you are a franchisor on the lookout for enhanced functions in your programs, processes, and community structure, a great spot to start out is that this Top-10 listing of device answers and tech suppliers who have each and every earned a genuinely-earned spot on our 2022 listing. Here’s what each and every of those ranked corporations needed to say about themselves:

1. Hubspot

HubSpot (NYSE: HUBS) is a number one expansion platform. Since 2006, HubSpot has been on a venture to make the global extra inbound. Today, over 60,500 overall clients in greater than 100 nations use HubSpot’s award-winning device, services and products, and toughen to develop into the approach they draw in, interact, and pride clients. Comprised of Marketing Hub, Sales Hub, Service Hub, and an impressive loose CRM, HubSpot provides corporations the gear they wish to develop higher.


Serviceminder is the platform for managing and running house services and products manufacturers. From monitoring advertising and marketing efforts, turning in skilled on-line proposals without delay to purchasers, to steer seize, and a lot more. Serviceminder supplies distinctive gear and integrations designed to make your logo stand proud of competition.

3. FranchiseCushy

FranchiseSoft is an all-in-one Saas-based device for franchisor and franchisee control. It includes a tough CRM that can be utilized for franchise construction, and franchisees can use it for managing relationships with their clients. The advertising and marketing module lets in for advertising and marketing automation with emails and SMS. The franchisee control and toughen module be certain that all verbal exchange and duties are logged together with your franchisees. In addition, the finance module guarantees you’ll automate your monetary reporting and invoicing. Other modules come with a virtual library and a box scheduling module with cell app and a lot more. Contact us for a demo these days! According to FranchiseCushy CEO and co-founder Jam Hashmi, their center of attention makes them a best {industry} provider. “Our center of attention on top contact and top provider is one in all the key differentiators for FranchiseCushy,” Hashmi says. “Our group takes an excessively customized way to coaching and onboarding our purchasers that makes it simple for them to be told and undertake the device into their franchise community.”

How does that translate to awesome consumer provider? “To save a franchisor each time and cash, FranchiseCushy has a number of modules that may automate processes for any division in a franchisor’s group. From franchise gross sales, onboarding, and coaching new franchisees – to monitoring agreements, calculating royalties, and invoicing the franchisees for charges. Everything is seamlessly built-in in a blank and intuitive structure.”

Related: Before Investing in Custom Software, Answer These 4 Questions

4. ClientTether

ClientTether is a CRM and lead reaction automation, gross sales automation, and on-line overview control platform that used to be designed through franchisors and franchisees for different zors and zees. We mix a streamlined but tough CRM that has been constructed with franchising hierarchical constructions in thoughts with industry-leading engagement automation gear. As your leads come in, we actually make your telephone ring to attach you together with your leads. Our engagement gear additionally come with textual content, e mail, name reminders, cross-team/third-party emails, and extra. We even have a proposal/quote control software, name portal sources, royalty reporting, and tough analytics.

5. FranConnect

FranConnect is the main franchise control device supplier. For just about 20 years, the FranConnect platform has served as the gross sales, operations, and advertising and marketing spine for greater than 800 manufacturers international. Nine of the Franchise Times Top 10 Fastest Growing franchise companies depend on FranConnect to force expansion, fortify profitability, and streamline operational efficiency. FranConnect clients span all sizes, expansion stages, and industries and they develop 44 p.c sooner on moderate than the broader franchising marketplace. Backed through private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with international follow-the-sun operations.

6. Zoho

With 45-plus apps in just about each and every primary trade class, together with gross sales, advertising and marketing, buyer toughen, accounting and again place of work operations, and an array of productiveness and collaboration gear, Zoho Corporation is one in all the global’s maximum prolific device corporations. Zoho is privately held and winning, with greater than 8,000 workers. Zoho is headquartered in Austin, Texas, with world headquarters in Chennai, India. Additional places of work are in the U.S., India, Japan, China, Singapore, Mexico, Australia, the Netherlands, and the United Arab Emirates. Zoho respects consumer privateness and does no longer have an ad-revenue model in any a part of its trade, together with its loose merchandise. More than 50 million customers round the global, throughout loads of hundreds of businesses, depend on Zoho on a daily basis to run their companies, together with Zoho itself.

Related: 4 Franchise Tools Every Franchise Needs to Have on Its Radar

7. AXIS Integrated

Experts in data-driven franchise gross sales and advertising and marketing answers, AXIS Integrated assists franchisors motion their expansion methods with CRM, Marketing Automation, and E-Commerce whilst enabling franchisees to be in contact with their leads and clients by the use of e mail, unsolicited mail and reside calls. AXIS specializes in the session, implementation, and control of franchise lead nurturing services and products. AXIS created a logo round its trendy and robust franchise construction answer; Intelligent Lead Nurturing. With well timed, private, and related communications, Intelligent Lead Nurturing will force the perfect imaginable quantity of certified programs in your franchise alternative from the leads you could have generated. Spend 0 time on tire-kickers whilst your leads are warmed up robotically.

8. Salesforce

Salesforce is the international chief in buyer courting control (CRM), bringing corporations nearer to their clients in the virtual age. Founded in 1999, Salesforce allows corporations of each and every dimension and {industry} to benefit from robust applied sciences—cloud, cell, social, web of items, and synthetic intelligence—to hook up with their clients in an entire new approach.

9. Dispatch

Dispatch is a Boston-based endeavor device corporate whose venture is to assist the house services and products {industry} meet the emerging calls for of the trendy buyer. Dispatch powers trendy provider through seamlessly connecting manufacturers to a military of expert-on-demand native contractors, offering the ones contractors an intuitive platform to assign and arrange jobs, and speaking provider main points robotically to the buyer by the use of their cell tool. Dispatch hyperlinks the folks, procedure, and records to create a contemporary provider revel in that delights clients, empowers contractors, and promotes a good logo symbol for the endeavor.

10. FRM Solutions

At FRM Solutions, our identify defines us. FRM is an acronym for Franchise Relationship Management. Because we position relationships at the heart of the whole thing we do, we put you first, so you’ll put your franchisees first, empowering them to serve your end-customers with excellence and delight. FRM is constantly innovating to come up with the latest technology and best-in-class gear, designed particularly for franchisors and custom designed exactly for your wishes.

Related: 5 Sales and Marketing SaaS Solutions That Will Empower Franchise Owners


Naver agrees to acquire fashion marketplace Poshmark for $1.2B



Naver, the South Korean seek massive, these days announced it plans to acquire secondhand attire marketplace Poshmark for $1.2 billion in money. The deal values publicly-traded Poshmark’s stocks at $17.90 — a fifteen% top class over these days’s remaining value — and the corporations be expecting it to shut by way of Q1 2023, matter to approval by way of Poshmark stockholders and “the satisfaction of certain other customary closing conditions.”

Assuming the transaction is going thru, Poshmark will develop into a standalone subsidiary of Naver led by way of CEO Manish Chandra and Poshmark’s present control crew. It’ll proceed to function underneath its current emblem, Naver says, and deal with its group of workers, consumer base and headquarters in Redwood City, California.

In a press unencumber, Naver and Poshmark lay out a number of arguments as to why the deal is sensible for each events. By obtaining Poshmark, Naver plans to mix the carrier’s rising social buying groceries platform, the place customers purchase and promote used attire, with its “technological prowess” and current communities, like the web discussion board Naver Café. As for Poshmark, it stands to have the benefit of Naver’s symbol popularity and seek applied sciences, which Naver says will permit the buying groceries platform to be offering new discovery and advice stories that permit customers in finding attire by way of looking colours, designs and fabrics and determine the place to in finding merchandise by way of scanning garments the usage of their smartphone cameras (a l. a. Google Lens).

Naver additionally touts its powerful ad-serving and bills infrastructure, averring that Poshmark will probably be in a position to leverage it to higher analyze gross sales statistics and serve global consumers. The long-term plan is to, with Naver’s backing, develop Poshmark’s trade into further advanced markets in Asia and somewhere else the place Naver has vital holdings — partially by way of integrating a few of Naver’s are living buying groceries services and products with the Poshmark platform. At the similar time, Poshmark will assist Naver to determine a more potent U.S. foothold inclusive of the stateside houses the tech massive already owns, like virtual comics portal Webtoon Entertainment and on-line tale platform Wattpad.

Naver confidently predicts the purchase may develop Poshmark’s annual income “beyond” 20% and save the corporate $30 million in annual run fee inside two years.

Poshmark CEO Manish Chandra mentioned in a press unencumber:

The alternative to sign up for forces with Naver — one of the most global’s main and maximum leading edge and a success web firms — is a testomony to the energy of our emblem, running model and what we’ve constructed over the past decade with our gifted crew and wonderful group. Our business continues to evolve at a speedy tempo, and we’re excited to proceed to lead the way forward for buying groceries by way of offering our group with an unheard of revel in this is easy, social, a laugh and sustainable. This is a extremely compelling alternative for our workers, who will have the benefit of being a part of a bigger, world group with shared values and complementary strengths. This transaction additionally delivers vital and quick price to our shareholders. Longer time period, as a part of Naver, we will be able to have the benefit of their monetary sources, vital generation functions and main presence throughout Asia to enlarge our platform, lift our product and consumer stories and input new and massive markets. I glance ahead to partnering with Naver as we take our corporate into its subsequent section of expansion.

Naver CEO Choi Soo-Yeon mentioned:

The aggregate will create the most powerful platform for powering communities and re-fashioning trade. Poshmark is the definitive emblem for fashion within the United States that gives a social community for purchasing and promoting attire. Naver’s main generation in seek, AI advice and e-commerce equipment will assist energy the following section of Poshmark’s world expansion. Poshmark is a herbal are compatible for our trade — our two firms proportion a not unusual set of values and imaginative and prescient round content material, group and empowerment. Bringing Naver and Poshmark in combination will instantly put us at the leading edge of making a brand new, socially accountable and sustainable buying groceries revel in designed round dealers of all sizes and pursuits — from particular person and influencer dealers to skilled dealers, manufacturers and uniqueness boutiques — and a big, unswerving and extremely engaged social group. We are excited to paintings intently with Manish and his gifted crew to create lasting price for all our stakeholders.

Poshmark’s go out comes over a decade after its founding in 2011. Chandra — along Tracy Sun, Gautam Golwala and Chetan Pungaliya — began the corporate in Chandra’s storage, investment it in part with the proceeds from the gross sales of Chandra’s earlier corporate, social buying groceries startup Kaboodle, to Hearst. Prior to its list at the Nasdaq at a valuation of over $3 billion, Poshmark raised greater than  $160 million in undertaking capital from VC corporations together with Temasek, Menlo Ventures, GGV Capital and Mayfield.

Poshmark claims to have over 80 million registered customers. But regardless of that enormous possible customer base, the corporate has carried out unpredictably lately, reporting a lack of $44.4 million for 2021 after raking in a $25.2 million benefit in 2020.

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Samsung Kicks Advanced-Chipmaking Race Into High Gear With Road Map



Samsung Electronics Co. unveiled objectives for making its maximum complex chips, detailing for the primary time how its manufacturing highway map would evaluate with that of Taiwan Semiconductor Manufacturing Co. of their intently watched generation race.

On Monday, Samsung’s contract chipmaking unit stated it could get started production chips at the 2-nanometer manufacturing procedure in 2025 and the 1.4-nanometer manufacturing procedure in 2027. That advances from its present 3-nanometer chip manufacturing that started in June and which the corporate referred to as an trade first.

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3 Steps To Ensure You’re Telling a Brand Story That Sells



Opinions expressed through Entrepreneur members are their very own.

Your is extra than simply your services or products. It’s the tale you inform about your corporation — the why in the back of what you do. And with the ability to inform that tale persistently is very important to connecting along with your audience. But how do you get started?

1. Define your logo’s tale

First, you might want to outline what your brand story is. What are the values that power your corporation? What makes you other out of your competition? Your logo tale is the original narrative that encompasses the values and differentiating factors that power your corporation. It is very important to outline your logo tale early on to make use of it as a basis for all of your efforts. There are a few key issues to bear in mind when defining your logo’s tale.

Focus at the values that power your corporation. What do you stand for? What is your project? Consider what makes you other out of your competition. What are your distinctive promoting issues? Answering those questions will mean you can craft an authentic and remarkable logo tale. Once you obviously perceive your tale, you will have to make sure that everybody to your corporate is united on messaging. Every touchpoint along with your consumers will have to mirror your logo tale, from the way you solution the telephone to the design of your web page.

The maximum necessary factor to keep in mind when looking to promote a product is to present it time to construct. Just since you are bored with speaking about it and promoting it does no longer imply your target market is. Most most likely, you haven’t mentioned it sufficient. Sell a tale, no longer simply a product. If you’ll attach along with your target market on an emotional level, they’ll be a lot more most likely to shop for from you. Talk about why you evolved the product, what wishes it fills and the way it has helped others. The extra non-public and relatable your tale is, the much more likely other people will pay attention and have an interest. So do not surrender too quickly — stay speaking about your product, and ultimately, you’ll in finding the appropriate individuals who wish to purchase it.

Related: How to Use Storytelling to Increases Customer Engagement

2. Sell your tale, no longer your services or products

After construction, once in a while nonetheless lag. You have a nice product, however nobody is purchasing it. You’ve talked for your family and friends about it, posted about it on , or even arrange a sales space at a industry display or trade tournament — however nonetheless, nobody is biting. The downside generally isn’t your product — it’s your means. You’re looking to promote a product when what you want to do is sell a story. Your possible consumers wish to see how your product will toughen their lives, no longer simply what it’s and does. So take a little time to consider the tale of your product. Why did you create it? What want does it fill? How will it make other people’s lives higher? Once you’ve gotten the tale instantly, get started telling it – and stay telling it time and again till other people get started listening. Only then will they begin purchasing.

3. Allow your tale to adapt

And in any case, do not be afraid to switch your tale as your corporation evolves. Pivoting is a commonplace trade technique, and it may be a useful method to regulate your corporation model as your corporate grows and evolves. However, it’s a must to distinguish between vital pivots and frivolous ones. A vital pivot is generally dictated through adjustments on the market or your corporate’s enlargement trajectory. For instance, it’s possible you’ll wish to pivot if you happen to lose market share to a competitor or enlarge into new markets.

In distinction, a frivolous pivot is generally needless and best provides further problems. A super instance is pivots pushed through the whims of the CEO or different executives within the C-suite. This may end up in your product providing and messaging inconsistency, complicated and alienating your customers. So when you find yourself taking into consideration a pivot, ask your self whether or not it is actually vital or whether or not you might be simply chasing the most recent development.

Related: How an Outdated Brand Story Can Plateau Your Business

As you be informed extra about your consumers and what they are in search of, chances are you’ll in finding that your unique tale must be tweaked. The necessary factor is to stay trustworthy to the core of what makes you distinctive. By following those steps, you’ll get started construction a solid foundation for telling your logo’s tale and making sure that it is at all times constant.

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